Like any marketing material, your goal is to try and get that crucial second-look from your audience.
Local credit union Utah First sent a large flyer that I was bundling up to toss out with the other marketing blather my mailbox received over the last few days.
Lucky for them, i turned it over just long enough to recognize the QR Code placed in the center of the back, just begging for a scan.
"This is like a prize in the cracker jack box," I thought while scanning and clicking through.
No prize on the other end of the scan, which resolved to http://goo.gl/cvFIy or http://loans.utahfirst.com, which smartly redirected to a a mobile friendly site on my android prompting me to apply right then and there for a loan.
Smart. Very smart.