Ever wonder how the Joneses are actually doing at keeping up with YOU? Other than sneaking into that McMansion of theirs and taking a peek at their bank statements, you can also just compare yourself to others in your general location using Mint’s new Data Trending tools.
A few interesting tidbits I found for Salt Lake City, Utah:
- Travel expenses have taken a turn upward from $600-$1000/mo recently (likely just holiday travel time)
- Utahns spend more at the DMV than they do on Tires (Big-O, of course)
- And, while Takashi and MarketStreet are players in the food/dining category here, Utahns like their MEAT and they like it skewered at Rodizio Grill (isn’t it pronounced "hoDEEzheeo"?).
- But, even the siren call of skewered meat isn’t enough to keep Utah shoppers from getting most of their food from Costco (Sam’s Club and Wal-Mart didn’t make the list… curious?)
- In the shopping category, RC Willey and Apple top the list with Overstock and Best Buy not too far behind.
Here’s a graph for the Utah, Salt Lake City market: (major props for giving me EMBED code right on the page, guys!)
This chart is based on data aggregated anonymously from over 4 million Mint.com users.
At the end of the day, two things can be said about this. EITHER:
- Utahans are exceptionally picky, tech-savvy, urban shoppers who like deals (Overstock, Costco) and like alternative foods when they go out (Rodizio, Happy Sumo, PF Changs, etc. are all non-traditional food establishments)
- There’s one geek using Mint in Utah and he’s a tech and food snob (Apple + Sushi)