Using Google Adsense on Your Blog

Google Adsense Using to generate revenue (money) from your blog or website is an interesting proposition. Many “die-hard” bloggers have avoided it, calling it evil to trade clicks for cash on your website.

I was first bitten by the website publishing bug just after Christmas in 1996. The conversion took all of the 3 seconds it took to load (see what yahoo looked like then). I’ve been online in one way or another since then, but not until adsense have I been able to make reasonable money from my websites, while focusing on what I like to do–write and post cool stuff.

There are some very simple things you can do with adsense that, once you implement, you may never have to worry about them again. Some are common-sense, but will optimize your adsense success, getting you to the crucial $100.00 mark as fast as possible (so you can get your first check).

I will tailor most of this toward using adsense on blogs and blogging as this is what many people are doing these days.

  • First, get an adsense account. This is where you’ll get your source code
  • Next, determine how intensively you want to use Adsense on your site. Don’t just drop in some code and sit back on the couch waiting for the cash to roll in–it won’t
  • Determine ad size and placement
  • Put the code in your blog template — figure it out once and then you can forget it!
    Some blogs make it easy to add the code.  Blogger does, and I know there’s an adsense plugin for WordPress
  • Submit your site to Google, or use Google’s free sitemaps tool
  • Use Google’s free Analytics or another stats package to track your site.

A Word About Ad Sizes
It’s always nice when Google gives you a juicy tidbit like this one about ad-sizes:

As a rule of thumb, wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.

Since these formats allow users to read more text without having to skip a line every few words, users’ eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats we’ve found to be the most effective are the 336×280 large rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages.

To Be Continued…


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